The Sound of Haleon
The Haleon Choir
As GSK separated into two stand- alone businesses, the challenge was to create a brand identity for the new consumer health division. Haleon is a global business which spans more than 70 countries, with over 22,000 employees and an exceptional portfolio of category-leading brands such as Sensodyne, Voltaren, Panadol and Centrum.
The challenge for us was to help Haleon establish itself as a fresh voice which centers the human experience in its brand values.
Our answer was the inclusion of Haleon employees into the sonic branding process. We built an online recording site, where we asked Haleon employees to record their voice against the Brand Anthem. Once these were captured, we worked to incorporate them into the final Brand Anthem and Logo. A total of 340 voices were recorded and used.
The vocals are delivered in a stirring, straight talking tone to bring our core brand values to life - to care with courage, be restless for better, and be upstanding. The result is a rallying cry that represents Haleon’s Humanity.
The Haleon Soundlogo
The logo represents the global Haleon brand, and it includes a 2-note nudge tailored to the existing brand sonic identities. An epistrophe in sound for all Haleon brands that builds recognition for the masterbrand across all assets.
The result is a purposeful sonic logo which, when added to all Haleon assets, drives distinctiveness and brand recall amongst consumers. A strong vocal nudge at the end of all messaging to encourage the audience to improve their everyday health.