The Sound of ING
The ING Soundlogo
The ING sounds instigate and energize whilst simultaneously being recognized through sound. To provide that drive and momentum the main instruments of the logo are the drums and bass guitar.
The structure of the logo consists of an opener of a bass slide followed by a response (3 beats), with an uplifting ending.
The bass slide is a distinctive sound, creating a sense of ignition, but also an acoustic sound that has a clear similarity to the roar of a lion!
Through focusing on 3's the logo the logo is memorable and fitting with our new tagline, the 3 letters in our name, and animation.
The ING Sample-pack
A flexible Kontakt plugin based around the essential sounds that make up the ING DNA in music. Through briefing all composers to infuse their tracks with these samples we ensure there is a red thread throughout the music. Furthermore its also just a really cool gadget to play around with when composing.
