The Sound of GSK

The Sonic DNA Track

Carefully composed in close collaberation with the brand team and the creative agency.

This track represents the brand values and tells the brand narrative in sound. It can be seen as the long form musical DNA.

For an interactive version please go here:

The GSK Soundlogo

A small vocal swell opens- allowing for a transitional moment
between the logo and any previous musical content.

At the core is the heartbeat reworked as a modern, driving kick drum
and bass rhythm occupies the core of the logo.

A definitive final kick drum plays, along with a synthesiser note
giving the logo colour and enhance overall cut through and recall.

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