Sound of Kathmandu

Call of the Wild

To capture and craft the new, unique sound of Kathmandu, we took inspiration from three key pillars: 

- The sound of you exploring the outdoors. The sound of people exploring rich, immersive and natural soundscapes combined with a light percussive rhythm to capture the light-hearted spontaneity of the brand.

- The wooden melody. As the living material from which the first musical instruments were made, it was a logical decision to incorporate wooden instruments into the sonic logo. A catchy melody was created that resonated with contemporary music and improved recall. 

- The unique bird call inspired by nature’s best musicians: birds. The search for a unique bird call led to the picturesque mountains of France, where the passionate craftspeople of Quelle Est Belle used sustainably-sourced PEFC-Certified wood to create handmade wooden bird calls. Since bird calls are like sonic air horns that stand out above all else in a crowded space, there is no better way to capture the audience’s attention.