The Emotional DNA of Music

In collaboration with SoundOut, a trusted world leader in music testing, we created a revolutionary new sonic branding tool that combines art and science and predicts success in recall, distinctiveness and connection to brand personality

We spend lmost a year mapping the emotional DNA of music - how it makes us feel when we hear certain sounds. Together they tested hundreds of sound assets against more than 200 different values (such as trusted, authentic, cool, desirable, bold, disruptive, fun) with more than 500,000 consumers. Advanced data science was then used to map the correlations between each value tested in the context of music.  

This tool helps us get past the subjectivity of music - and get creative direction in how to really enhance your brands recall and associations through sound! Should you want more information or a live demo / session please feel free to contact me.